How do we capture attention in this digital age? With so many retail brands all vying to be seen, businesses are required to work overtime and bring innovation to sales strategies in order to stand out from the crowd. Visual Merchandisers play a crucial role in this. You have the laborious task of mixing art, commerciality, and authenticity in order to take the customer from the street to the store.
It’s a fact that consumers are valuing experiences a lot more and spending a lot less on products. Research has found a real shift in consumer spending with experiences and travel being top of the list and product spending on the steady decline. With that in mind, it is essential that in-store visual merchandising provides a space that is unique, visually exciting and creates instant memories for consumers.
Online shopping has quickly become a part of everyones life. So what does this mean for bricks and mortar stores? As a Visual Merchandiser, it means you really need to deliver the goods and demonstrate innovative visual merchandising campaigns that attract shoppers from the street into the store. In a age where we can buy anything and everything online, retail stores need to be experiential, beautifully designed ‘mastershops’ that entice online visitors to physically walk through their doors.
For retailers, finding a way to get more people into the store is tricky. After all, if you could convince everyone who looks at your store to come in for a look, you have a great chance at converting some of those nosey prospects into customers. But, how do you do that? How do you get more people inside? How do you turn window shoppers into customers?
In today's retail ecosystem, trying to get the word out about your product isn't enough. You need to give your customers something more. They need an experience. As digital trends continue to bite away at retailers' profit margins, staying afloat in the increasingly competitive market is tough. But, some retailers are doing more than surviving; they're thriving.
Research shows that our sight is responsible for 83% of what consumers absorb, highlighting the importance of creating visual displays that are both captivating and memorable. We all know Visual merchandising is a tried and true marketing strategy that has a profound impact on a customer's purchasing behaviour. Lets delve into the important role that visual merchandising plays for retailers and 10 Tips to Become a Master of Visual Merchandising!