For retailers, finding a way to get more people into the store is tricky. After all, if you could convince everyone who looks at your store to come in for a look, you have a great chance at converting some of those nosey prospects into customers. But, how do you do that? How do you get more people inside? How do you turn window shoppers into customers?
In today's retail ecosystem, trying to get the word out about your product isn't enough. You need to give your customers something more. They need an experience. As digital trends continue to bite away at retailers' profit margins, staying afloat in the increasingly competitive market is tough. But, some retailers are doing more than surviving; they're thriving.
Research shows that our sight is responsible for 83% of what consumers absorb, highlighting the importance of creating visual displays that are both captivating and memorable. We all know Visual merchandising is a tried and true marketing strategy that has a profound impact on a customer's purchasing behaviour. Lets delve into the important role that visual merchandising plays for retailers and 10 Tips to Become a Master of Visual Merchandising!