Happy Mothers Day with Sportscraft

Posted by David De Freitas on Jul 12, 2019 11:11:30 AM
David De Freitas

Using a magnificent flower wall as inspiration, Sportscraft approached our team to develop a concept that incorporated the wall throughout their stores for Mothers Day this year.

Challenges

  • Colour Management – colour consistency across various materials
  • Produce a replica of premium looking frame cost effectively
  • Short lead time for sampling and production
  • Work within budget using a variety of materials

Execution

  • We produced a cost-effective solution for a sleek, high-end premium frame
  • We worked with the client to devise a way to incorporate the flower wall theme throughout the various displays

Results

The Next Printing team collectively managed perfect production with on-time delivery to 160 Sportscraft stores (40 freestanding, 120 concessions).

Happy Mothers Day, Mum. 

 

SportsCraft

Sportscraft Mothers Day-1-1

Sportscraft-1

SportsCraft 3

 

"Mother’s Day windows came up well and all the collaterals in-store looked great too! So happy with how it was all executed!!! Thank you to everyone at Next for pulling all the samples together so quickly".

Brad Crewe, VM Manager, Sportscraft

 

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