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Understanding Window Displays in Retail

David De Freitas - Feb 19, 2019 11:40:03 AM
For retailers, finding a way to get more people into the store is tricky. After all, if you could convince everyone who looks at your store to come in for a look, you have a great chance at converting some of those nosey prospects into customers. But, how do you do that? How do you get more people inside? How do you turn window shoppers into customers?
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Experiential Marketing in Retail

David De Freitas - Feb 19, 2019 11:37:36 AM
In today's retail ecosystem, trying to get the word out about your product isn't enough. You need to give your customers something more. They need an experience. As digital trends continue to bite away at retailers' profit margins, staying afloat in the increasingly competitive market is tough. But, some retailers are doing more than surviving; they're thriving.
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10 Visual Merchandising Tips To Become A Master

David De Freitas - Feb 19, 2019 11:34:19 AM
Research shows that our sight is responsible for 83% of what consumers absorb, highlighting the importance of creating visual displays that are both captivating and memorable. We all know Visual merchandising is a tried and true marketing strategy that has a profound impact on a customer's purchasing behaviour. Lets delve into the important role that visual merchandising plays for retailers and 10 Tips to Become a Master of Visual Merchandising!
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Your 8-Step Guide to Last Minute Exhibiting

Romeo Sanuri - Jan 14, 2019 9:31:03 AM
As a marketing manager in the event planning industry, your success hinges on the quality of your exhibit materials and how well you have planned for the event. In an ideal world, you will have at least several months to plan for an industry exhibition. However, unexpected opportunities sometimes arise, and it is up to you to create an amazing exhibit in lightning-fast turnaround time. When you find yourself facing a critical exhibit with little time to plan, you need to act swiftly and...
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Learn From Global Brands How To Gain Viral Attention

How do we capture attention in this digital age? With so many retail brands all vying to be seen, businesses need to work overtime and bring innovation to sales strategies in order to stand out from the crowd. Visual Merchandising plays a crucial role in this.
Download our guide for Visual Merchandisers that will help you:

  • Innovate for social sharing
  • Tap into the buying power of millennials
  • Delve into some strategies of some power house brands

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