Research shows that our sight is responsible for 83% of what consumers absorb, highlighting the importance of creating visual displays that are both captivating and memorable. We all know Visual merchandising is a tried and true marketing strategy that has a profound impact on a customer's purchasing behaviour. Lets delve into the important role that visual merchandising plays for retailers and 10 Tips to Become a Master of Visual Merchandising!
As a marketing manager in the event planning industry, your success hinges on the quality of your exhibit materials and how well you have planned for the event. In an ideal world, you will have at least several months to plan for an industry exhibition. However, unexpected opportunities sometimes arise, and it is up to you to create an amazing exhibit in lightning-fast turnaround time. When you find yourself facing a critical exhibit with little time to plan, you need to act swiftly and methodically. With this 8-step guide to last-minute exhibiting, you will knock your tasks out of the park! Your boss and everyone who views your exhibit will think you have been planning for months!
1) Survey your exhibit space
Exhibit space is pricey and costs are increasing every year. With prices ranging from under $1,000 for a small inline booth to over $27,000 AUD for a 6 x 6 metre island booth at an international event, you want to make sure you properly utilise every square inch of your allotted area. So before you swing into action and map out a strategy, make sure you know exactly what you have to work with in terms of exhibit space.