Sephora, together with 35+ award-winning cosmetic brands, held an exclusive media and influencer only event, where invite-only attendees could preview exciting and upcoming products for 2019. The Make Haus as the creative agency came with all the briefs that allowed us to turn the ideas into the masterpiece.
Location: Overseas Passenger Terminal, Circular Quay, Sydney
Challenges
- Producing creative and managing the installation for over 35 brands on a tight deadline
- Providing an effective solution that allowed for the event assets to be re-used again at future events
Execution
- We produced 36 eco-friendly booths all with customised creative and varying builds
- By using Re-board®, our lightweight and reusable product, we delivered a complex build executing every design, shape and element of the premium Sephora brand
- As this product is lightweight, we were able to bump in and out in record time saving both time and money
- We created custom-built, rigid storage boxes to protect the assets from damage and enable future use
Result
- An eco-friendly, lightweight and easy to build solution
- Significant time saved due to the efficient activation Re-board® offers
- The client was thrilled with the result and the ability to re-use these assets at future events
Need help with your NEXT campaign?
